LastSHOP: Add Custom Code and Scripts

LastSHOP: Add Custom Code and Scripts

Customize Your Online Store with Custom Scripts

In LastSHOP, you have full control over user navigation data and behavior. This allows you to:
  • Improve conversion rates.
  • Analyze key performance metrics.
  • Integrate third-party tools such as chats, tracking pixels, or surveys.

To support this, LastSHOP makes it easy and secure to insert custom scripts directly into your online store.

Where to Add Your Scripts

Follow these steps to insert your tracking scripts or custom code:
  1. Log in to your Last.app admin panel.
  2. Navigate to the “Shop” section at the organization level.
  3. If you manage multiple virtual brands, use the dropdown menu to select the one you want to configure.
  4. In the “Scripts” text field, paste your code.
  5. Click “Save” to apply the changes.

Types of Supported Scripts

You can insert different types of scripts depending on your needs:

Header Scripts

Inserted at the top of your store's HTML. Ideal for:
  • Visitor tracking (Google Analytics, Meta Pixel).
  • Google Tag Manager integrations.
  • Live chat tools (e.g., Tawk.to, Crisp, Intercom).
  • Survey platforms.

Body Scripts

Placed inside the <body> of your online store. Useful for:
  • Visible or interactive features.
  • Embedded surveys or real-time chat widgets.


Conversion Scripts

These scripts are triggered upon order completion. Ideal for:
  • Post-purchase surveys.
  • Conversion tracking (Google Ads, Meta Ads).
  • Thank-you or remarketing scripts.

Enable Enhanced Analytics with Google or Facebook

It’s easy to start collecting events for your analytics platforms:
  1. Access the admin panel.
  2. Go to the “Shop” section at the organization level.
  3. Select the brand you want to configure using the dropdown.
  4. Enter your Google Analytics ID or Facebook Analytics ID in the corresponding field.
  5. You’ll start receiving real-time events automatically—no further configuration needed.

Best Practices & Warnings

  • The code you insert is not validated, so make sure it is safe and trusted.
  • Once a script is installed, you are responsible for its performance and user impact.
  • Scripts are applied at brand level, meaning they will affect all locations linked to that brand.

Need help configuring your scripts or want to ensure best practices?
Contact us at hola@last.app — we’re happy to assist you.

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